Insights for Orthopedic Practices
Strategies, industry insights, and practical advice to help you grow your surgical practice.
Why Pay-Per-Booking Beats Monthly Retainers for Surgeon Marketing
Most orthopedic surgeons are overpaying for marketing that doesn’t deliver. Here’s why the performance model is winning.
The True Cost of an Empty Consultation Slot
An unfilled slot doesn’t just cost you the procedure revenue — it costs you the lifetime value of that patient and every referral they’d send.
HIPAA-Compliant Patient Marketing: What Surgeons Need to Know
Running ads for a medical practice comes with compliance requirements. Here’s how we handle HIPAA from ad click to consultation.
How to Evaluate Marketing ROI as an Orthopedic Surgeon
Impressions and clicks don’t pay your staff. Learn how to measure what actually matters: booked consultations and procedures performed.
5 Signs Your Marketing Agency Isn’t Working for You
If you’re paying a retainer and can’t point to exactly how many patients it brought in last month, read this.
From Ad Click to Operating Room: How Performance Marketing Fills Surgical Schedules
A deep dive into the patient journey from seeing a Facebook ad to booking a consultation to converting into a procedure.